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巨峰科创商标品牌指导站助力崂山区工商联政策宣讲活动

2023-08-01

为深入贯彻落实党的二十大精神和《中共中央国务院关于促进民营经济发展壮大的意见》，进一步促进企业有序竞争，帮助企业避免出现虚假违法广告行为，7月27日，区工商联根据企业反映不断遭遇职业打假人投诉问题，联合区市场监督管理局、区中小企业服务商会在区委党校举办第二期“深化作风能力优化营商环境”政策宣讲活动（反不正当竞争和虚假违法广告治理专题）。区工商联所属商会首席政策官、会员企业、执委企业及机关干部100余人参加。

区市场监督管理局价格监管和反不正当竞争科科长张蕾就《不正当竞争的几种情形》，围绕企业在同业竞争方面需要规避的风险以及权利保障等进行了详细讲解。

区市场监督管理局知识产权和广告监管科科长季晨雪就《浅析违法广告行为》，围绕《广告法》中商业广告的概念、特点、主体，通过大量案例来分析虚假广告、使用绝对化用语广告的违法点，并就纳统标准和增量培育奖励、崂山区知识产权与标准质量支撑产业高质量发展若干措施等政策进行了宣讲。

在现场答疑环节，企业就遭遇职业打假人投诉、企业广告宣传方面的疑惑等问题进行了咨询。针对企业提出的问题，市场监管局工作人员从法律法规依据、实务性操作、企业管理方面的应对解决方案等方面耐心细致的给予了指导和建议，与会企业负责人收获颇丰。

活动中，巨峰科创商标品牌指导站、区中小企业服务商会组织清泰联信、山东海之源律师事务所、山东美誉律师事务所、山东华政律师事务所、青岛振兴税务师事务所等单位的专业人员开展了“一起益企”服务行动，为企业进行了现场免费的商标品牌、法律、税务等咨询。

巨峰科创商标品牌指导站

巨峰科创商标品牌指导站成立于2018年，是青岛市首家商标品牌指导站。该指导站作为青岛·崂山知识产权港的重要载体，集聚重点知识产权服务机构资源，围绕六大知识产权服务业态（代理、法律、信息、知识产权商用化、咨询、培训），打造智力成果权利化、商用化和产业化的“生态圈”。

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